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Sheikha Tamader Khaled Al-Ahmad Al-Sabah: The Fifth Gulf Petroleum Media Forum Supports Energy Issues

08-08-2024

- The forum sessions keep pace with the major transformations witnessed by the global oil and gas sector and the shift towards clean and sustainable energy The Director of the Public Relations and Petroleum Media Department at the Ministry of Oil, Sheikha Tamader Khaled Al-Ahmad Al-Sabah, said that the Petroleum Media Forum is an important event organized every two years under the umbrella of the General Secretariat of the Gulf Cooperation Council, and is one of the initiatives of the Council’s Oil and Gas Committee. The forum aims to enhance the role of the media in the GCC countries in supporting energy issues, especially oil and gas, and also aims to create a dialogue platform between media professionals and experts in various energy topics to discuss related issues, exchange experiences, and contribute to developing the skills of media professionals. Sheikha Tamader Khaled Al-Ahmad Al-Sabah's statement came on the sidelines of her participation as part of a high-level delegation from the Ministry of Oil in the Fifth GCC Petroleum Media Forum, hosted by Dhofar-Salalah Governorate in the Sultanate of Oman, under the title (GCC Petroleum Media: Enabling Communication and Enhancing Understanding) on ​​August 7 and 8, attended by officials in the energy sector in the GCC countries, in addition to senior government officials, experts and specialists in the field of oil and gas, and a group of consultants, media professionals and influencers locally, in the Gulf and regionally in the field. Sheikha Tamader Khaled Al-Ahmad Al-Sabah added that the forum includes some main axes through which the most prominent topics in the oil, gas and new energy sector will be highlighted, in line with global trends, and will also include the importance and role of media in the energy sector, in addition to the challenges of the petroleum sector for producing countries, energy transformation and reducing emissions. She pointed out that the forum will discuss the unified strategy for petroleum media in the GCC countries. She stressed that the fifth session of the forum keeps pace with the major transformations witnessed by the global energy sector, including the shift towards clean and sustainable energy, and that the participation of an elite group of experts and specialists from various Gulf countries contributes to enhancing the exchange of modern ideas and strategies that can benefit all participating countries. She stressed the importance of the role played by the media in shaping public opinion and directing it towards a deeper understanding of energy issues, especially in light of the environmental and economic challenges facing the Gulf countries. Forum sessions Sheikha Tamader Khaled Al-Ahmad Al-Sabah stated that the forum will discuss the future of petroleum media and challenges during two sessions. The first session, entitled (Oil and Gas: The Reality and Future of Global Energy), discusses enhancing the utilization of petroleum wealth through transformation industries, the continuity of marketing oil and gas globally, and the future of oil and gas production. The second session, entitled (Media and Petroleum: Transparency and Responsibility), will discuss future trends in the media in the oil and gas sector, qualifying young generations to produce specialized media content in the oil and gas sector, the role of the media in promoting sustainability in the oil industry, digital transformation and artificial intelligence and their impact on the media sector in oil and gas, the challenges facing the media with energy issues in oil countries, the importance of developing the skills of workers in the field of petroleum media, and the integration of roles between the GCC countries in promoting the importance of petroleum as a global energy source and confronting the opposite discourse. A workshop for media professionals will be organized entitled (The Role of Sustainable Media in Energy Issues), which will discuss the role of the media in spreading awareness of the importance of energy, the use of social media to spread energy topics, the optimal use of artificial intelligence in energy media, a review of global best practices in awareness and education, discussing the role of the media in changing consumer behavior to rationalize energy consumption, how to use various media to spread awareness of the importance of renewable energy, the role of the media in supporting the energy transition, and highlighting the most prominent investment opportunities in renewable energy projects for the GCC countries. Sheikha Tamader Khaled Al-Ahmad Al-Sabah said that the idea of ​​the petroleum media strategy began when the State of Kuwait submitted a paper on the impact of petroleum media on the GCC countries at the meeting of the Petroleum Cooperation Committee held in Doha in 2008, in which she explained the role of petroleum media, which is a key player in directing public opinion. She added: "Based on the fact that petroleum is a strategic commodity and a major source of energy, and the main driver of the economies of the GCC countries and the global economy, and given the weight and distinguished global petroleum status enjoyed by the GCC countries, as these countries seek to achieve their petroleum interests and achieve stability in the global petroleum market in cooperation with all parties, the GCC Petroleum Cooperation Committee decided in its twenty-ninth meeting held in the State of Kuwait on October 10, 2010 to prepare a strategy for petroleum media in coordination with the GCC Petroleum Strategy Committee and derived from it, as the Committee of Petroleum Media Specialists in the GCC countries prepared a strategy for petroleum media for the GCC countries." The Petroleum Cooperation Committee, in its thirty-first meeting held in Riyadh on October 9, 2012, also blessed the holding of the first Petroleum Media Forum in the State of Kuwait in March 2013.